Nowadays, the entire media industry is behind accessibility. They are in search of different ways to improve their reach to the intended target audience. There are several options to localize your video production, some of them being, closed captions, subtitles, voice-over, dubbing, etc. Let’s see in detail how subtitles can help you to maximize video accessibility. With the rising popularity of over the top (OTT) platforms, the demand for subtitles and other accessibility services has increased drastically.
Subtitles are the written texts that represent the dialogues/script of the video. It usually appears on the bottom of the screen. Did you know that in some countries, subtitles have been made mandatory by law? This is to provide accessibility to the deaf and hard of hearing individuals. Subtitles are not mere texts appearing on the screen, instead, it should be time synchronized with the video dialogues. If not, it won’t be appealing to the target audience. But is it advisable to create subtitles by yourself? If you want your subtitles to reach a wide spectrum of audiences, it is ideal to seek the support of a professional subtitling company.
Top 3 Reasons To Hire Professional Video Subtitling Services
Having stated the significance of subtitles, are you still confused to go ahead with subtitling services or not? Below listed are the three main benefits of video subtitling services that can influence you to add subtitles to your videos.
- Improved accessibility: Subtitles provide better user experience and allows the deaf and hard of hearing people to get more engaged with the video. It increases the video accessibility by enhancing the global reach of your videos. By translating the transcript of dialogues, it becomes easy to localize your media production to the local audience.
- Tool for language learning: For all those who wish to learn a new language, subtitles are a boon as it helps them to learn a new language. Watching videos with subtitles helps them to improve their foreign language skills such as grammar, spelling, punctuation, etc. Besides, it acts as a visual stimulus for all the viewers and helps them to retain the information. Also, there are chances for you to miss certain information due to quick dialogue delivery and difference in language accent. But subtitles play a major role in aiding in the complete comprehension of the video.
- Boosts SEO: Unfortunately, your search engine cannot ‘read’ visual content, but it can track the keywords from the subtitles or the transcripts of the video. Hence subtitles make your videos search engine optimized and thereby leads to an increase in the percentage of views. Do you know how a search engine can read the subtitles of a film? The web crawler in the search engine crawls through the entire internet to give in the results. Since the web crawler cannot read the visual images, it is essential to add subtitles to your video.
Now that you are aware of the benefits of subtitling services, you can opt for the best human-generated subtitling company. If you are in search of subtitling services in New York, then the finest choice would be, Assist NY. Their skilled team of native linguists can offer you superior subtitles that match the tone and emotion of the dialogues in your video. They offer 24-hour subtitling services in NYC with unmatched accuracy and precision. Moving on to the pricing, their subtitling services rates are reasonable without any hidden charges.
Are you searching for a high-quality subtitling agency for cheap rates, then you can simply access the web page of Assist NY. Being proficient in 100+ languages, our multilingual experts can present premium subtitles that exactly matches your requirement. Feel free to contact our customer support team for any further queries.